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2016 years, Adidas has won wide acclaim through their series of unexpected innovations, their bold also brought a huge return. Now, they will write a thick and heavy in colours only, this pen is good or bad, I am afraid Different people, different views.. here, we introduce a grand Adidas limited edition collection series of the latest members: Copa SL Adidas. Adidas has launched a limited edition collection series, because they realize that in football shoe lovers, popular culture collection, in order to bring the culture pushed to new highs, Adidas also launched the a series of the latest limited edition collection series of soccer shoes, soccer shoes enthusiasts with a wave another wave of unique styles. such a continuation of such a trend so far, so that we can see the Adidas to their most enduring of a classic football shoes to move their brains, and that is Copa football shoes. for adidas this action, we said really indescribable, especially their change really is a radical. In the latest Copa SL, Adidas is trying to launch a modern version of the classic Copa for the players, and to demonstrate their creativity and creative instinct. in the innovation process, they will be of the Copa kangaroo leather into a thin layer of hybrid touch microfiber upper, such a change will undoubtedly in the Copa fans caused an uproar, but this in itself is regarded as the classical new definition. when asked to make such a change feel nervous all the time, Adidas vice president of design and the project the project manager Sam Handy said: & quot; for once the history, we feel very proud when we want to make re interpretation of the classical. The limited collection gives us such a platform to practice our ideas in this area, of course, each production is extremely limited. " although Adidas Copa SL on design is very bold, but they still retain the classic big tongue, so that people can recognize it is Copa. Yes, this pair of shoes and original than vary, but it is a pair of impressive football shoes. The question now is whether the shoes fans buy it? Source: ououNike Kobe 9 NSW Lifestyle 2014-02-24 20:59:20 had earlier exposure spy photos of this Nike Kobe 9 NSW Lifestyle in the atlas can be seen clearly, the shoe body using a large area of black leather and grey fabric splicing, lining and details the use of blue building. The gray fabric upper and the midsole are decorated with marble, which is quite similar to the Nike Zoom Kobe 2 "Prelude". There is no specific information on the sale of this shoe, interested friends please pay attention to follow-up reports. Vans Slip-On girl exclusive versio cheap jordans for sale n released 2016-02-19 11:22:58 Vans for its popular shoes, Slip-On launched a new color, instep with pale pink rendering, with street flavor outsole and. But unfortunately, the shoes are designed for girls, no wonder that a soft feeling paved the way. With the arrival of spring, all kinds of temperament beauty also need a pair of shoes to start this street style. It is reported that the shoes have been officially released, the price of 60 dollars, like friends may wish to pay attention to it. CONVERSE recently for its classic Star 70s Ox model All Victorian Blue released new shoes. This is not the first time they use the weaving technique, the protagonist is Chuck Taylor All on Star. Vamp with slightly coarse wool woven a unique texture, blue tones and shades of green and brown twisted out of coffee rich solid texture, with delicate white stitching, looks like a beautiful abstract seaside scenery, toe with a piece of light brown tanned leather, a rope carrying dark brown laces thick fat body white outsole behind the blessing of the iconic black All Star nameplate. The CONVERSE All Star 70s Ox "Victorian Blue" new shoes now can start on the Titolo website, the price of 95.93 euros, love friends please pay attention. c37ba4301e55b5f49ca29d8abcfa24e3.jpg (141.88 KB, download number: 0) download CONVERSE All Star 70s Ox Victorian Blue 2014-10-22 08:50 upload 5325872d7f0ed6fc39270ebafd8545d4.jpg (147.62 KB, download number: 0) download CONVERSE All Star 70s Ox Victorian Blue 2014-10-22 08:50 upload 00The upcoming black history month, Adidas also officially released as the design theme of the series of shoes. This year's BHM series includes Harden Vol. 1, Dame 3 and D Rose 7, the body of the shoe by the minimalist black and white dress made with colorful embellishment, texture details and lining. 1.jpg (204.41 KB, download number: 0) download adidas Basketball officially released BHM 2017 series 2017-1-13 10:03 upload 2.jpg (151.17 KB, download number: 0) download adidas Basketball officially released BHM 2017 series 2017-1-13 10:04 upload 3.jpg (163.17 KB, download number: 0) download adidas Basketball officially released BHM 2017 series 2017-1-13 10:04 Adidas Basketball BHM upload, Harden, Vol1, Dame 3, D Rose 700The New Orleans All-Star game, which is so much anticipated, is going to be held this weekend, and Sneaker Politics, a well-known shoe store in Louisiana, is not busy, and the shoe store teamed up with Reebok to bring back a pair of classic old shoes, Shaq Attaq. The shoes are shown in the purple color match of Louisiana State University school team, which shows the identity of the host. The shoes will cheap air jordans be sold on the 18 th all star weekend of this month, and the favorite friends may wish to act as soon as possible.As the leader of global sports equipment, Nike is very aware of the responsibility on his shoulders, helping the world's elite young people to make greater progress in order to show themselves on a larger stage. The day before the Nike elite youth basketball league for the third weeks of the season, the players not only in the game to drying out their own, but also show their personality in the feet, here we bring you this week players on foot boots reports, a taste of the small players in the style of it.Jordan Air Jordan is Nike's, is Nike's personal exclusive brand for Michael Jordan. The evolution of Jordan Jordan two concise design of the 2 generation is the main reason for its many fans, he moved to the basketball from the shoe tongue. The content of science and technology the shoes are still not high, is still hard wear resistant soles, uppers materials but in exquisite lot, the shoes debuted in 1986 three generation Jordan four Jordan 4 shoes, the most eye-catching is it vamp: trapeze signs sporty, handwritten flight words full of sense of jumping. It was this ingenious design that saved Nike and flying stars, because the 2 and 3 generations didn't sell well. Configuration: back cushion, rubber cushioning. Jordan five Jordan 5, 1989 officially launched. Reflective materials were used for the first time, and Nike's newly developed clean mesh and soles were also used. This shoe used in the 4 generation technology in function, appearance is more modern, more beautiful, the lateral stripe design forefoot jumping, and the tongue of Jordan logo are considerably. Jordan six Jordan seven Jordan 7, 1991, Jordan 91-9〉 today brings us a new design of AirJordan2Deconstructed, JordanBrand shoes, this shoe provides us with a new angle of view, this was born in 1986 Jordan shoes. Using a deconstructive design that simplifies the lines of shoes and gives away complex details, the shoes show the AirJordan2 we have never seen with fresh mint green. Including unique materials and colors, as the first color of the series, this AirJordan2Deconstructed will open JordanBrand new ideas. AirJordan2Deconstructed "MintFoam" color: MintFoam/MintFoam number: 897521-303 offer date: May242017 offer price: $160ASICS Gel Kayano sports players to bring a new color shoes & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; 2014-05-26 10:02:56 & nbsp; Chinese shoes network www.cnxz.cn & nbsp; [Source: hypebeast] Print & nbsp; Close Chinese shoes Network May 26 hearing, from the classic Japanese sports brand ASIC cheap jordans S continue to force a few days ago, for its very popular Gel Kayano bring this "OG Kithstrike" color. Design with retro styling Gel Kayano modeled contour departure, combined with white mesh material constitutes gray suede shoes, combined with purple and blue lakes dotted vamp detail, equipped with comfortable running sole final rendering. (Media Partner: shoe-like image & nbsp; Orem Fort men) Related news1_2010052804274719vmE.jpg (51.52 KB, download number: 0) download attachments saved to the album 2010-5-28 08:44 upload 0001.jpg (29.91 KB, download number: 0) download attachments saved to the album 2008-10-15 09:03 upload The second Reebok Pump to 〈br more="" photos="" below... 0002.jpg (38.16 KB, download number: 0) download attachments saved to the album 2008-10-15 09:03 upload 0003.jpg (66.96 KB, download number: 0) download attachments saved to the album 2008-10-15 09:03 upload& nbsp; & nbsp; & nbsp; [Chinese shoes Network - News Analysis] Whether traditional sports brand, new sports brand, or fast fashion brand, almost simultaneously discovered the "strange" gender. Nike CEO's daily word a little change. "2013 Nike trainers were 40,000 times the project training", "nine million women downloaded Nike + Running app" "Our digital community with 65 million women have good relations," "sports and fitness are driving Global women's lifestyle changes, the gym in the world, the number of the women's movement than men's for the first time, the pace of development of fitness and health management class App is also far more than other categories of App "...... Listen in late October 2014, this sporting goods manufacturer's 2015 spring and summer series of product launches woman, face hundreds of media, CEO Mark? Parker (Mark Park) said the number of times "Women" is the word. This is not just because of the limits set by the theme of the conference. Earlier in 2014, the first quarter earnings conference on Parker had frequently mention "female" this keyword - a total of up to 21 times. You know, all along, "innovation" is the executive usually the most mentioned words. Nike employees, this phenomenon is rare. Of course, the new keyword usually corresponds to a new business goals. At the press conference, standing center stage scenery Black Mark Parker say the most important figures:? "I hope the 2017 fiscal year, our (female products) revenues can be added $ 2 billion to reach 7 billion dollar. "Earlier media reports more straightforward expression, Nike hopes to reach $ 36 billion total revenue in 2017, which contributed to income women's products occupy 20 percent of total revenue. Cheap air jordans for sale When Parker made the remark a month in New York, the trend building, November 29, Nike in Shanghai ICC iAPM four established China's first women's experience store officially opened. This is following the United States Newport Beach (Newport Beach) the first woman products experience store, the world's second woman experience stores. The store is equipped with a Nike + gait analysis system, the experience of those in the treadmill, the clerk will record the running speed on the iPad, while shooting two videos running on the back and side. numbers and store only illustrates one side of this ever-expanding market segment. Prior to a month, Nike's rival Adidas in Beijing Financial Street (12.33, 0.00, 0.00%) Shopping woman goods store opened. Early December 2014, Adidas in the Pacific Ocean in Chengdu Tianfu shopping center and Cade woman products stores have opened. In addition to running, training, yoga, range of products, in the women's products store, Adidas will also cooperate with the designer Stella McCartney products placed in the display area. said stores open plan, is 2013 Adidas started to increase investment in women's sports market segment continues - started a campaign called "In the name of the sisters' marketing campaign, and even hired a Hebe Hebe is spokesperson. General Manager of Greater China director of Adidas Group High Skyline (Colin Currie), said: "Women's products have always been our fastest-growing business in China in one category." In 2014, on different occasions, executives from Adidas Greater China region will be mentioned during the event Women 's products contributed 40% of sales, as well as double-digit growth in 2013 women's product sales. "We are aware of China's market potential is enormous, after 2013 women's series of marketing activities, we significantly increased the rate of store visit." Vice President of Marketing Adidas Greater China Meng book Man (Simon Millar) said. Although this group of single region-specific sales figures could not be reflected in the earnings report, but it can explain the giant is on this segment of the market into a huge concern. Such signs have been found in third-party organization. Marketing consultancy Euromonitor (Euromonitor) at the end of study will be updated annually clothing FMCG companies in the market analysts ???? impression, after the expansion of the end of 2013 at the end of the survey interview, she found that many companies put forward for women market new growth plan. "There are even companies mentioned in the shoes product growth will be greater than men's," she told the "Business Weekly" said, "Of course, this and other market fa jordan 3 katrina 2018 ctors, but also with shoes market sales base is relatively small relationship. " Adidas and Nike shop woman staggered opening time is a typical sign of this battle of the female consumer. Over the past few years, not only is the traditional international sporting goods companies targeting the women's sports market, other action sports company also confirmed from the side of the market research institutes and consulting firm judgment. Competitive products for the women's movement has been launched on a global scale. In 2014, after Hong Kong, Lululemon in Shanghai also opened an exhibition to showcase the clothing and yoga mat products. This company only focus on producing sports like yoga products. Another sports brand Under Armour hired supermodel Giselle in 2014? Bundchen as a spokesperson. Bundchen starred in commercials Slogan "do what I want" (I Will What I Want) is a tribute to act under pressure, directed at the female audience, which has been downhill athlete Lindsey? Vaughan (Lindsey Vonn) response. Additionally, Under Armour also introduced specifically for the female fitness game online Whats Beautiful, it is not only the online -Under Armour also in Shanghai opened a female product of the store. This service professional athletes started sporting goods company by the market research firm NPD Group believes that Nike and Adidas next biggest rival. This is from the product line sales accounting for women can be seen -Under Armour product sales revenue accounted for about 30% of overall revenue. Previously, the company's CEO Kevin? Planck (Kevin Plank) represent Under Armour plans to consolidate the women's sports apparel market growth rate, he said the prospects for women's sports products, sports goods market can be like men, as on several occasions huge, there may even exceed the male market. fast fashion brands have been involved in this competition. In 2010, the American fast fashion brand Forever 21 released a sports product line. Gap's Athleta, etc. is also very rapid development momentum. In earlier 2004, adidas Stella McCartney collaboration with product design in the women on a prelude to war. Part of the company's management at Nike was founded after leaving LUCY brand, began to compete for the United States women's sports and leisure apparel market share, so that further escalation of the war. "For women, participation in sports, purchase products which can not only means fashion," Trevor Edwards, president of the Nike brand worldwide "First Financial Weekly" said that he thinks it represents a lifestyle change. " I believe that this way of life has continued to spread worldwide in North America, We jordan retro 14 white/fuchsia blast/black stern Europe - even in China, we have seen this shift " Perhaps, Edwards, then this fight can be seen as a war of female consumers from North America to expand to the world, and in China, this competition began. The war is essential to the future development of each company in the single market - in the past two years, China's sports goods market competition brutal, almost every brand experienced a clear inventory, closed stores, the store re-planning, treatment adjustment phase product line. After entering saturation of traditional markets, as well as creating a new market segment, it is a natural business decisions. "Male consumption is relatively saturated, competition male sports products have very intense," said market analyst ???? said, "and now consumption night run, channel yoga, Pilates and other women's movement more and more, the market is no longer is the emphasis on male sport. " In the previous first earnings conference call, Parker also told analysts acknowledged that some cater to female consumers trying to make the company benefit, such as the development of applications for women, women regularly updated product selection series. From another perspective, this means that both the traditional sporting goods companies, emerging sporting goods companies, or fast fashion brand, a new chance. However, considering the different regions have different habits of the women's movement, for the performance of the product, purchase channels, as well as understanding of the product there is a huge difference. For the company hopes to seize growth opportunities in new market segments in terms of consumer understanding of each region is not an easy thing. Over the past two years, when the development of new Nike sports bra for research for female consumers, there is a significant difference in demand for the product and its presentation in the past more emphasis on the function of men. "We found that women's demand for the product are: You must look very beautiful, wear very comfortable, very nice feature - and that these requirements are sequentially arranged in this order of" Trevor Edwards said that this conclusion is for all women's products, he said Nike started to know such elements will affect the female consumers, but never thought the weight factors will be so great. After investigation, this conclusion is more clear. Adidas Similar results were obtained in the range of market research in China. Before marketing activities targeting the female market launch, Adidas team conducted a web-based survey and focus groups. In focus groups, the Adidas interviewed from six cities in 128 women aged between 15-28 years of age, ask their exercise habits, including what kind of exercise usually like, is not a person to do so on its own motion . "I do not like 'too wet feeling'." Greater China vice president of marketing for Adidas Man Meng book, "First Financial Weekly" said that this is his most impressed by the results of a survey, the color of the product, style , feel and breathability material sales of the product is essential. Kwong Adidas Greater China Jiayi, director of category management training impressed. Her "First Financial Weekly," for example, in Europe, black, dark brown hue of such products are very popular, but in interviews with focus groups, they found that most Chinese women do not like for this color, similar to pink, white, yellow, bright lines of this product in the tests more popular. Adidas thus concluded that the new market is mature and fast growing market acceptance of products for different. Specifically, it considers Western women are deeply involved in sports consumers to consumers, while Chinese consumers now demand more shallow sport and recreation is the center of all the women movement, and both attribute certain social . Another conclusion from the survey was that Chinese women shallow consumers for sports equipment, especially the importance of sports underwear did not reach North America, overall consumer awareness of the European market, but has begun to pay attention to such products . survey results came out, including Shanghai Innovation Design Center team to discuss the product is suitable color and texture and modify it. Shanghai Innovation Design Center team is responsible for the needs of the Greater China region (mainland China, Hong Kong, Taiwan) products for all women to make specific adjustments. Product prototype into a global version and Chinese version. Before being put into the market, for the Chinese women's market launch of the product will be modified on the basis of the global version. In fact, the face of the unknown market, before the movement of the company, is not only a question of how to collect this information. For Nike, Nike + also collect channel information. "It was found that even by Nike + women constantly concerned about cross-country running shoes, than we expected amount to much. In fact, cross-country running shoes accounted for in the overall product line is not high, and then we will adjust the product line number of cross-country running shoes. "Nike's vice president of global, Nike + general manager Stefan Olander example. Adidas focus of investigation in the gym became gather product feedback information, the marketing test of the key chain. Adidas also found in the channel to promote a new topic - the survey showed that fitness facilities have a social property. California Fitness has become one of the partners in the promotion of women Adidas related marketing activities. Founded in 1996, this fitness chain, formerly known as the American 24-hour fitness in the world, a total of 16 stores, including mainland China's three, nine Hong Kong, China, Singapore, four, including Beijing and Shanghai each 1 Room. Adidas and California Fitness first collaboration began in 2013. Cooperation in the form of two, one is to provide a woman Products in the fitness hall counter, thus promoting sales; the other is for the instructor training product knowledge, and better presented to consumers during exercise product water, perspiration, and other functions. Before training consumers, Adidas will advance to arrange for training coaches rotation, part of group fitness instructor, the other part is private lessons coach. One of California Fitness cooperation projects with Adidas is the music academy (Adidas Training Formula). "We first collaboration in 2013, the first coach to do the training schedule, at the beginning of the course will be concerned that this will not be too difficult." Hu Fang California Fitness Marketing Department of "First Financial Weekly" said. For example, women involved in the project members will feel Training Formula leg training intensity is too large, California Fitness coach will put the information back to the Adidas team responsible for fitness training. "At the beginning, it was more tired feedback." Hu Fang said. In order to increase the participation of enthusiastic female members, Adidas proposed solution is to increase the incentives. For example, by increasing the number of points to redeem free clothes. Compared with other brands, the biggest difference is that this incentive product support. "After Hebe do endorsements, Adidas will know with our endorsement of the product is not popular, then next season is not the order will give some. If what we want to push ahead with Adidas will meet, thereby increasing our membership comparison like the product. " "Big companies have seen female consumers need not only pink, purple shorts or tights, they also need products with powerful enough," one unnamed analyst on the "First Financial Weekly" He said, "In fact, change is not easy, which is the traditional channel for women consumer understanding is very plain." In fact, women on the challenges of sports products company raised the possibility of not only the product design process in detail. For Nike, the women on the differentiation characteristics of the product needs to change the company's product design aspects. Because in the sporting goods company's internal testing process, the main part of the test were high-tech products are men - reflecting sports company in the past not enough attention to female consumers, understanding is one-sided. 2000 for Nike is a critical year. Previously, even when designing shoes, Nike is using a smaller size male foot model as mold design, mold shape this arch and the heel is clearly and women are different. In that year, Nike began to enable female foot models do die. This will undoubtedly increase the cost, but also enhances the Nike insight into the needs of women. Under Armour has gone through this detour. ? Kevin Plank told the media admit to female consumers enough to understand - before his team's efforts, but the biggest is "downsized and changed to pink." relative to the sports shoes, sports underwear in a more professional product promotion, Nike has found some new difficulties. Over the past two years, Nike has tried to promote sports underwear size measuring device to help women improve choice in terms of sports underwear. Nike's vice president of global, Amy Montagne general manager of women's representation. This experience is the promotion of professional sports underwear products Nike found in India. In a well-known Indian cricket for the women the opportunity to participate in sports is more limited, lack of exercise habits. When in Mumbai, New Delhi, Bangalore Nike store product promotion to gather information, through the organization of women try on Nike products a measuring device discovery, when 80% of the Indian women's movement wearing the wrong bra size. promotion outside factors aside, the real problem is the sporting goods company to face different gender consumers, "How to build a more casual and intimate women's brand image while maintaining professional." Above analysts say . Whether Adidas or Nike, women are a strange sex. "We expect that women have more choices, this is not about fashion aspect, it is not only a question of life, I believe, sports brand should be required to provide a complete solution - make you run faster, help You exercise more comfortable, more beautiful. "Edwards" First Financial Weekly "said. For starters mining giant in terms of movement in this market, this is the beginning, not easy to find a balance. Nike hopes to reach $ 36 billion total revenues in 2017, which contributed to income women's products occupy 20 percent of total revenue. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partner: backgammon Shoes & nbsp; Four Seasons Bear shoes.)